How this site makes money

The arrangement, plainly

Outbound links to gambling operators on this site are affiliate links. If you follow one and later register and gamble with that operator, the operator may pay Reel Checkpoint a commission. Depending on the arrangement, that can be a share of the revenue the operator earns from the account over time, a one-off payment for the referral, or a combination of the two.

You pay nothing for this and it costs you nothing extra. Your terms, your bonuses if any, the games and the odds are exactly the same as they would be if you had typed the operator's address into your browser yourself. Affiliate commission comes out of the operator's marketing budget, not out of your account.

Every outbound operator link on this site is a commercial link. There are no exceptions we are keeping quiet about, and none of them is disguised: each carries a note next to the button saying so, and the underlying links are marked as sponsored so that search engines can see the relationship too.

What the commission can affect

Being honest about this matters more than sounding independent.

• Which operators we cover. A comparison of six sites is not a complete list of the market. Commercial relationships are one of the things that determine which licensed operators we have the means to feature.
• Placement and prominence. Commercial arrangements can influence the order in which operators appear and how prominently a link is presented. Where the order follows a stated rule — on the main comparison it is the age of each remote casino licence — we say so on the page itself so you can judge it.
• How much attention a brand gets. An operator we have a relationship with is more likely to be written up at length than one we do not.

What it cannot affect

• Licence facts. Licensee names, account numbers, licence references, authorisation dates and activity types are copied from the Gambling Commission's public register. No commercial arrangement changes what that register says, and we publish the reference numbers so you can check every one of them yourself.
• Regulatory history. If a licensee has an entry in the register's regulatory actions section, it appears on the operator's entry — commercial relationship or not. There is a settlement published against one of the six operators in the current comparison, and it is on the page with the date and the amount.
• The licensing gate. No fee buys a listing for an operator without a current Great Britain remote casino authorisation. That check happens before any commercial discussion and it is not negotiable.
• Gaps in the evidence. Where we could not verify something, we leave it out rather than accept a figure supplied to us as marketing copy. That is why some entries are shorter than others.
• The safer gambling content. Nothing on the safer gambling page is sponsored, and no operator has any input into it. The organisations linked there are independent of us and of every operator listed.

Link tracking, and what it does not carry

Attribution works one of two ways: a parameter added to the link that identifies Reel Checkpoint as the source of the visit, or a cookie set by the operator on its own site once you arrive. Either way the thing being identified is us, not you. We do not create an identifier for you, we do not set cookies at all, and we receive nothing from any operator about who you are or what you do with your account. There is more detail in the privacy policy and the cookie policy.

Why we tell you all this

A comparison site that hides its funding is asking you to trust a judgement while concealing the incentive behind it. We would rather set the incentive out and then give you the means to work round it: every licence claim on this site points at a public record you can check in half a minute, and the order of the comparison follows a rule we have published rather than a preference we have not.

If you think a commercial relationship has skewed something we have written, say so. editors@reelcheckpointuk.com reaches the people responsible, and the corrections page explains what happens next.